book_cover_canted_238x296Anima n. (Jung’s psychol.) A figure symbolizing the feminine aspect of the human psyche [Mod. L. fr. L. — soul]

Animus n. animosity, hostility, (Jung’s psychol.) a figure symbolizing the masculine aspect of the human psyche [L. — passion.]

The second edition of  Storytelling And The Anima Factor is now available from here.




Reviews of my book Everything you always wanted to know about how to be a TV journalist in the 21st century but didn’t know who to ask or Storytelling And The Anima Factor:

“I find the premise rather intriguing. One of the central problems of TV journalism, as Knight sees it, is that no one really understands it. Gee, maybe that’s why I stopped watching TV news some years ago.”
John Haslett Cuff, TV Columnist, Toronto Globe and Mail
“Congratulations! It is really amazing. I am very impressed by your clarity, vision and determination.”
Jan Tennant, CBC-TV National News Anchor

[wc_testimonial by=”Don North, ABC, CBS, NBC Foreign Correspondent” url=”” position=”left”]“Your book was well worth the waiting. You have amazingly articulated every serious thought I ever had about TV journalism. Well done.”

T. Dan Gardner, Canadian Book Review Annual
“It is both humorously serious and bluntly incisive as it attacks our customary and unexamined way of thinking about TV broadcasting. A beautiful read, it casts a unique lens on today’s realities of TV journalism while presenting an articulate, sensitive, practical inside/out approach to broadcast journalism and getting behind the psyche of the players.”
Dr. Patricia Comley, Ed.D., Applied Psychology, Counselling Education
“Your book will be a welcome text in all television journalism schools in the English-speaking world. It has pizzazz, courage and a mountain of experiential stories that teach, illuminate and even inspire. It is the best text on television journalism that I have read since I started teaching television journalism in the mid-1980s.”
Anthony B. Chan, Head of Broadcast Journalism, University of Washington
“Storytelling And The Anima Factor is a textbook for a revolution in television. Here, finally, is a book which breaks with the tradition of print to offer a new journalism for a medium we are just beginning to understand. This book should be read by everyone working in television. Hell, it should be read by everyone who wants to work in television. The viewers would be grateful.”
Mac Rymal, Instructor, Department of Journalism, Vancouver Community College
“I laughed out loud, winced a bunch and remembered how important this stuff is. I read it cover-to-cover and then read it again. This will be required text for aspiring TV news reporters.”
George B. Orr, Instructor, Broadcast Journalism, British Columbia Institute of Technology
“A short note to tell you how terrific your new book is … I think you’re really on to something about what we do that goes way beyond the 5 Ws and focus and pictures and technique and technology – and somehow bores deep into our storytelling past. Your words, Tim, give me courage.”
Mark Schneider, CTV News Bureau Chief, Vancouver
“The book, by the way, is terrific. In 40 punchy, racily written, amusing and sometimes highly dramatic chapters Knight tells us what’s wrong with TV news reporting and how to put it right. Read it and you’ll never look at a news broadcast the same way again.”
Ben Viccari, Managing Editor, Canadian Scene (Review in Performing Arts & Entertainment in Canada)
“Time and again, I’ve seen the approach outlined in these pages work magic with TV journalists. It’s a great antidote to cynicism and can rekindle enthusiasm in the crustiest and most jaded – those who’ve lost sight of the meaning of the important work we do. Throughout my career it’s the philosophy and ideas encapsulated in these pages that have taught, illuminated and inspired me the most.”
Norm Bolen, Chairperson, CBC-TV Journalism Training Advisory Committee
“His view of how TV news should be done gets its power, in part, from the author’s integrity and his moral world-view. Finally, it is also great fun: Knight’s writing suggests if you approach TV journalism without also having fun, you’re doing it wrong.”
Alan Foster, Director, National Syndication, American Program Service
“This is what thrills me most about your book – it is challenging, provocative and laden with good ideas for a truly creative approach to television journalism. I can offer it to students in the sure knowledge that it will achieve at least two things; first, it is a darned good read, which means they will approach it with pleasure; second, it is bound to help them to become both better story-tellers and visual literates.”
Lionel Lumb, Associate Professor of Journalism, Carleton University, Ottawa
“What you are postulating is a valid and long-overdue reassessment of TV news processing; I heartily concur with your critique and know it needs to be hammered home among broadcasters – not to mention current journalism students. In fact, I think young journalists – and those older ones wise enough to see that what’s going on is not working – are hungry for your message.”
Lynne Van Luven, Assistant Professor of Journalism, Carleton University, Ottawa